pay per click
What is it and how does it work?
Keyword Advertising or Pay-Per-Click (abbreviated as PPC) literally means “paying for every click.” But what exactly is it? It is an online advertising strategy with the goal of gaining visits and interactions from users interested in purchasing the product or service you are promoting. The advertiser pays only in proportion to the clicks received on their various ads.
Achieving a high ranking on search engines can sometimes take a long time, especially when starting a new business or launching new products or services. With Pay-Per-Click, however, you can achieve results instantly, within just minutes of publishing your sponsored ad. Another positive aspect of Pay-Per-Click is that the advertiser pays only if a user actually clicks on the ad; therefore, your budget is invested only in users who, in all likelihood, are interested in what the ad is offering.